According to a recent report by BI Intelligence, retailers are missing a massive opportunity on mobile web. Given the change in consumer behaviour, mobile web vs mobile app has increasingly become a topic of discussion in the past few years. The importance of mobile as the new medium by which consumers access the internet isn’t a new idea. For most observers, the transition to mobile has been accelerating for the last 5 years. Nevertheless, aside from developing mobile apps, generally managed as an external side project, retailers have yet to fully incorporate mobile into their sales and marketing strategy. With
When you go onto Vie Active’s website you’d instantly be blown away by the bold, amazing prints and technically advanced sports wear on display – the result of one and a half years of research on technology and materials. Celebrating the active life Founded in Australia’s famous Bondi Beach in 2012, founders Noa and Bryan Ries wanted to create active wear that was not only technical and luxurious but also captured the fun and freedom of their lifestyle by the beach. The power couple has been pushing the limits of technology ever since – in terms of manufacturing and innovation – to
Typically nothing more than a familiar name and a tiny profile picture, content marketeers don’t usually get much love do they? Let’s try to change that! Meet Clara – TradeGecko’s Content Marketing extraordinaire, author of a lot of the informative, well-read and (hopefully) much-loved content right here on this very blog. If you were a stranger meeting yourself for the first time, how would you describe yourself? I guess it would be something along the lines of… “Wow, this girl is super crude – but super interesting. I’ll definitely like to get to know her more. She definitely laughs too loud though, and she
Pop up stores have always existed. They can be seen in shopping malls selling seasonal products for holidays, and can be traced all the way back to ancient times when merchants sold newly imported spices or silk on street stalls. But there is more to it lately, making pop up stores the new trend in e-commerce. The emergence of e-commerce disrupted the retail world. Powered by developments in technology, it brought benefits to both merchants (lower costs, easier geographical expansion etc) and consumers (convenience, lower prices etc). But instead of waving goodbye to brick-and-mortar stores, e-commerce businesses started giving their
We’re always learning more about fascinating new business models from our incredible customers. Today, we’re profiling South Africa based Sensational Kids – an e-Commerce business that fosters a community of like-minded parents who want to have fun with their children, all whilst meeting their developmental needs. A family business, Debbie takes care of product selection and content while Andrew manages the technical aspects of the business (for those of you that are UK-based, Andrew also runs The Hatchery, a web design and development business). Founder Debbie Mobbs is an energetic mother of two young boys, who wanted to combine her
Trade shows – they’re an integral part of many retailer and wholesaler’s customer acquisition strategy. Of course, the upfront costs for event attendance can be quite high. That’s why it’s important to craft a coherent strategy before diving in. So how do you maximize your impact at a trade show? Here are some good strategies to ensure that you get the most bang for your buck for any trade show you attend. Before the event With the business landscape as competitive as it is today, it’s no longer good enough to just turn up. Events are expensive, and it’s integral that
Although UK-based Spartan Precision Equipment only started selling their innovative new product this year, they’re well on their way to world domination. With a worldwide patent for a product that revolutionises the hunting industry, their Javelin Bipods are moving towards becoming a staple for the modern hunter. People dream about creating innovative new products that change the world. As a result, there’s a tendency for small businesses to take on a “if you build it, he will come” approach when bringing products to market. However, that’s actually a very small part of reaching success. How the idea is executed is a
* This post is by Arjay Navarro, Sales Team Lead from our Philippines office, who conducted the interview with Jed and wrote the piece //  We’ve been delighted with the great reception to ‘10 Questions with…’ to date, as we strive to help put a face to the hard-working team behind the platform you use and love. In yet another first for the series, meet Jed Cipriano – a man with stirring passion and ambition in both his personal and professional lives, and the steadying hand leading our fantastic Philippines operations day-in, day-out! So Jed, what one word would best
Here at TradeGecko, we interact with a wide range of passionate entrepreneurs every day. We’ve seen thousands of different business models – ranging from one-person operations, to global enterprises that span across continents. No matter the size of your operations, all businesses that deal with selling products has to grapple with selling price and cost price. Although calculating these numbers can range in complexity, the underlying principle is the same – you must price your product in a way to ensure that your costs are covered, and that everyone involved in the process gets a cut of the profits. Although most
Written by Kenneth Chew, Head of Communications at TradeGecko, this post was first published on Business Insider in August 2014. This is a syndication of that original article with some tweaks. Enjoy. A high-resolution 5 inch LCD display manufactured by Sharp, 13MP and 8MP cameras made by Sony, and a top-of-the-line eight-core Snapdragon processor by Qualcomm – you’d be forgiven if you thought these were specifications for Apple’s latest iPhone, or the newest Galaxy smartphone from Samsung. But they’re not. I’ve just described upstart Xiaomi’s latest flagship the Mi4, its newest disruptive entry into a massively competitively global smartphone market – yet